Box cabinet

Former zrc watch display. Around 1960. Abs plastic. Tulip foot characteristic of this period, in the taste of #saarinen. 39x19cm. Height 52cm. 10 boxes of 18x16cm. —- Zrc. Family affair. And long-standing. 1904. Founded in 1904 by edmond zuccolo and joseph rochet, zrc continues to innovate in the manufacture of metal bracelets and diver's watches. Based in geneva, it received in 1909 when the geneva commercial register was set up the n°52. Specialist in the gousset watch chain, the company is at the origin of the first "clawed" bracelets allowing you to wear your gousset on your wrist. 1917. In 1917, the company obtained the coveted diploma of the industrie nouvelle in geneva for the development of the 1st stretch bracelet and became n°1 worldwide in this production. In the 50s, specialist in bar turning, its customers also solicit it for the manufacture of waterproof cases for diver's watches. In 1958, at the chance of a conversation between mr. Yves pastre, watchmaker of the navy, and mr. Bourdarian then commercial director of the brand, the information of a call for tenders of the french navy goes back to the management. This one, then provided by louis brunet, embarked on the adventure of the zrc grands fonds. Until 1995, zrc will equip clearance divers. Zrc has a strong expertise in the field of studying the stresses related to the programmed deformation of materials, which guarantees the manufacture of watches waterproof to very great depth (5100m) without resorting to a helium valve or the presence of gel in the case: moreover it also reduces the thickness of the case making the watch more comfortable to wear. Indeed, sapphire crystal, steel and/or titanium case and ceramic do not react in the same way to pressure and temperature variations. This recognized expertise allows the brand to offer reliable, simple watches.

Ref. : ADG1SK1C