Old LU poster

Untitled illustrated poster (small tear on the margins) of the little schoolboy, 1897 after firmin bouisset. Advertising art combines at all eras at lu/lefèvre-utile to showcase their gourmet products. In 1897, louis lefèvre-utile again solicited firmin bouisset, who had already designed for maison lu. The illustrator already famous for his portraits of children including the little girl of menier chocolates, designs the model of the petit-eco-link. Bouisset became a close friend of the lefèvre-utile family and during a stay in nantes that the artist would crunch his first sketches by asking the eldest son of the nantes industrialist to pose for him.