Vintage "Max" orange plastic dinnerware set 1964

Created by the famous designer couple Massimo and Lella Vignelli, this set consists of 6 plates, 6 dessert plates, 5 bowls, 3 lids, 1 salad bowl, and 1 tray. Made from ABS, a material known for its durability and lightness, this service is perfect for everyday use or for dressing a table with a retro look. The set is in perfect condition and fully functional, ready to enhance your meals with a touch of 1960s design. Its practicality is highlighted by the tray, designed to hold all the pieces, making storage and transport easier. Material: ABS (acrylonitrile-butadiene-styrene) Condition: Good overall condition. Designer: Massimo and Lella Vignelli. Colour: Bright orange. Year of production: 1964. Publisher: Heller. Model “MAX” Why we love it A retro piece. The vibrant orange colour. Space-saving in the cupboard. Ideal for a vintage picnic or to add a splash of colour to your table. Pair this set with natural wood accessories. Massimo Vignelli was famous for his mantra: “If you can design one thing, you can design everything.” This philosophy reflected his belief that the fundamental principles of design are universal, whether creating a subway map (like the iconic New York one in 1972), a logo, furniture, or even tableware, like this ABS set. Another fun fact: although he designed objects to be beautiful and functional, Vignelli enjoyed playing with perceptions. In an interview, he recounted that some of his simplest designs, like his plastic creations, were so practical that they were sometimes mistaken for “mass-produced” items, when in fact they were carefully thought-out works, with a deep respect for form and functionality.