Vintage “Max” orange plastic dinnerware set 1964

Created by the famous designer couple Massimo and Lella Vignelli, this set consists of 6 plates, 6 dessert plates, 5 bowls, 3 lids, 1 salad bowl and 1 tray. Made of ABS, a material known for its strength and lightness, this service is perfect for everyday use or to dress a table with a retro look. The set is in perfect condition and fully functional, it is ready to enrich your meals with a touch of 60s design. Its practicality is highlighted by the tray, designed to accommodate all the pieces, thus facilitating storage and transport. Material: ABS (acrylonitrile-butadiene-styrene) Condition: Good condition Designer: Massimo and Lella Vignelli Color: Bright orange Year of production: 1964 Manufacturer: Heller Model “MAX” Why we love it A retro piece. The vitamin orange color. Space saving in the cupboard Ideal for a vintage picnic or to give a touch of color to your table. Pair this set with natural wood accessories. Massimo Vignelli was famous for his mantra: “If you can design one thing, you can design everything.” This philosophy reflected his belief that the fundamental principles of design are universal, whether creating a subway map (like the iconic 1972 New York City one), a logo, furniture, or even tableware, like this ABS set. Another fun fact: although he designed objects to be both beautiful and functional, Vignelli liked to play with perceptions. In an interview, he said that some of his simpler designs, like his plastic creations, were so practical that they were sometimes mistaken for “mass consumer” items, when in fact they were carefully thought-out works with a deep respect for form and function.