Raymond Loewy, the father of industrial design

Raymond Loewy (1893-1986) redesigned 20th-century America. A French industrial designer who left for the United States in 1919, he signed everything: the S1 locomotive, the Lucky Strike pack, the contemporary Coca-Cola bottle, the Shell logo, Greyhound buses, the interiors of Air Force One for Kennedy. His credo, MAYA (Most Advanced Yet Acceptable), became the global doctrine of industrial design. For furniture, he signed for DF-2000 (Doubinsky Frères) a French modernist line in the 1960s, now rediscovered by collectors.

The DF-2000 collection, designed for the Doubinsky Brothers, remains Raymond Loewy's most identifiable furniture work in France. Coloured lacquered chests, desks with round drawers: a French pop vintage furniture in its own right, to find for those who want a historic signature.

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